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Des de Moor
Best beer and travel writing award 2015, 2011 -- British Guild of Beer Writers Awards
Accredited Beer Sommelier
Writer of "Probably the best book about beer in London" - Londonist
"A necessity if you're a beer geek travelling to London town" - Beer Advocate
"A joy to read" - Roger Protz
"Very authoritative" - Tim Webb.
"One of the top beer writers in the UK" - Mark Dredge.
"A beer guru" - Popbitch.
Des de Moor

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Haggards Brewery (Imperial Arms)

Closed brewery
Nine Elms SW8 (Wandsworth)
First sold beer: 1998
Ceased : by end 2005

Tim Haggard left his job as accountant in 1997 with plans to set up a brewery with his brother Andrew, but the opportunity soon arose to take over and refurbish a Fulham pub, the Imperial Arms at 577 Kings Road SW6 2EH. The added a brewery in 1998, with an 8 hl kit overseen by Andrew, but although the intention was to brew mainly for the pub, the facility was on a separate site across the river in Battersea. It made a single beer, Haggards Horny Ale.

The pub had considerable success selling vodka jelly shots, originally from a third party supplier, but when this went out of business, the began making the product themselves at the brewery under the name Bad Jelly. Despite controversy about the jellies’ alleged appeal to children and the involvement of the Portman Group, this side of the business grew and eclipsed the activities.

The pub was sold in 2005 and the brewery closed. The pub has had several changes of ownership since and is currently closed.

Updated 30 January 2020

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