Closed brewery
Nine Elms SW8 (Wandsworth)
First sold beer: 1998
Ceased brewing: by end 2005
Tim Haggard left his job as City accountant in 1997 with plans to set up a brewery with his brother Andrew, but the opportunity soon arose to take over and refurbish a Fulham pub, the Imperial Arms at 577 Kings Road SW6 2EH. The Haggards added a brewery in 1998, with an 8 hl kit overseen by Andrew, but although the intention was to brew mainly for the pub, the facility was on a separate site across the river in Battersea. It made a single cask beer, Haggards Horny Ale.
The pub had considerable success selling vodka jelly shots, originally from a third party supplier, but when this went out of business, the Haggards began making the product themselves at the brewery under the name Bad Jelly. Despite controversy about the jellies’ alleged appeal to children and the involvement of the Portman Group, this side of the business grew and eclipsed the brewing activities.
The pub was sold in 2005 and the brewery closed. The pub has had several changes of ownership since and is currently closed.
Updated 30 January 2020
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