They say…

Des de Moor
Best beer and travel writing award 2015, 2011 -- British Guild of Beer Writers Awards
Accredited Beer Sommelier
Writer of "Probably the best book about beer in London" - Londonist
"A necessity if you're a beer geek travelling to London town" - Beer Advocate
"A joy to read" - Roger Protz
"Very authoritative" - Tim Webb.
"One of the top beer writers in the UK" - Mark Dredge.
"A beer guru" - Popbitch.
Des de Moor

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Supercute Brewhouse

Supercute Brewhouse, London SW9.

Previously Brewery.

Includes Harlem Co (UK).

Brewery
Unit G1 Coldharbour Works, 245A Coldharbour Lane SW9 8RR (Lambeth)
brixtonmarketbar.com
First sold beer: April 2021 (as Friendship Adventure)

Homebrewer Ed Pragnell and friends Toby Ejsmond-Frey and Neil Wates began working together as in 2017, subsequently cuckoo at Reunion, Signal and elsewhere and developing a joyful sideline promoting comedy events.

They added their own 16 hl facility in Brixton in 2021, appropriately enough in an old grain mill right by the railway near Loughborough Junction station and close to Clarkshaws, with a generously proportioned taproom on site.

A percentage of sales was donated to the Baytree Centre, a nearby charity promoting social inclusion for women and girls.

The brewery opened a second, off-site, taproom not far away in Brixton in September 2023 (5 Market Row SW9 8LB).

Fermenting vessels decorated with beer branding at Friendship Adventure: why don’t more breweries do this?

The brewery almost closed completely in June 2024 due to the usual financial challenges, but instead was bought out and rebranded by one of its customers, Supercute, a Latino-themed Brixton bar and club owned by local restaurateurs.

In July, the original facility at Loughborough Junction was relaunched under its new name, with former head brewer Stu Brown rehired to produce both rebranded and new beers.

Supercute also established a partnership with New York ’s Harlem Brewing, founded in 2000 by Celeste Beatty, the first African American woman to launch a craft brewery, and Stu is a couple of its brands under license. The Brixton bar has accordingly been rebranded Harlem Taproom, though both Harlem and Supercute brands are sold across both sites.

Beers are in keg and can, mainly brewed to session strength.

Updated 21 October 2024.

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